Rewiring Organizations for Growth, by aligning their Strategy, Structure, and People.


Architect of Organizational Alignment, Catalyst for Conscious Growth..
My approach blends system thinking with conscious clarity, unlocking growth, harmony, and lasting impact.
Soul Alchemist. Spiritually Awakened. Business Strategist
"With a business mind honed in fire and a soul refined through deep spiritual work. Kholoud brings a rare alchemy to transformation. She turns strategic challenges into clarity, intuition, actionable steps, and change into conscious evolution. Awakening both people and organizations"
Meet Kholoud
Kholoud is a Business Professional with a Master's degree in Business Management and over 20 years of diverse expertise in Organization Design, Change Management, Organization Development, Strategy Formulation, People Management, and more.
Kholoud commitment to fostering change and culture initiatives has been showcased in her work with both startups and established organizations. Kholoud thrives in leading teams, managing transformations, and maximizing performance.
Organization design is a freestyle art for business, either you have the courage to innovate, or lack the vision to design.
~ Kholoud Rashdan
With 20+ years of experience in strategic planning, restructuring, and organization design, I help business owners and executive leaders gain clarity, lead change, and design smarter companies. Whether you're navigating growth, leading a transformation, or rethinking how your business operates, I guide you with practical, strategic, and human-centered coaching. I’ve worked with SMEs, startups, and regional firms across the MENA region, and I bring both business insight and people wisdom to every session.
Let’s build your next era, with clarity and intention.
Certified by CIPD & KPI Institute, and trusted by 100s of professionals across the Arab region.